We’re constantly bombarded with messages telling us to buy—yet things have never been more unaffordable. So during the busiest spending period of the year, we told people to do the opposite.

Plato once said, give a creative an account and he’ll make work. But give them an integrated account and they’ll make: walking boarders-turned-billboards hijacking competitor media, anti-retail OOH targeted to centres selling the products we’re telling people not to buy and a store full of 100 uniquely designed products (and $100k worth of stuff you can’t buy).